The internet is chock-full of SEO companies offering strategies to garner organic traffic, boost domain authority, and build a strong backlink profile. So, you might be asking, why would a Software-as-a-Service (SaaS) business specifically need link building among all other seo services?
Well, the truth is, in the hyper-competitive SaaS market, having an effective SaaS link-building strategy is not just beneficial—it's vital. SaaS businesses often encounter distinctive challenges, making a targeted approach crucial. And for that, an effective link-building process is essential.
Are you still not convinced? Here is why and how SaaS link building tactic impacts your business:
Why Does SaaS Link Building Matter?
Link building involves earning backlinks from authoritative websites and directing users back to your platform. Search engines use them to measure the relevance, authority, and trustworthiness of your site. That means it's not just about having links; the quality of these backlinks is equally essential.
Now that you know why link building tactics matter, let's explore some effective strategies to construct a robust backlink profile.
Guest Posting and Blogger Outreach
Guest posting and blogger outreach are one of the most efficient ways to build SaaS backlinks. It assists bloggers in creating high-quality content which is relevant industry and gets quality backlinks in exchange. Additionally, it increases your brand's visibility in your target market.
Of course, for this purpose, you must approach guest posting and link building outreach in the right way. Here's a quick guide:
Writing a Guest Post:
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Identify a relevant topic that will resonate with the blog's audience.
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Write high-quality, engaging content, ensuring it offers unique insights or solutions.
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Include a contextual backlink to your website within the post.
Reaching Out to Bloggers:
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Identify top bloggers in your industry with a strong readership base.
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Personalize your link building outreach email, expressing why you're interested in their blog.
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Propose your unique, engaging topic, highlighting the value it'll bring to their readers.
Utilizing Social Media Platforms
Although social media links are typically 'nofollow links,' they still hold considerable value. They offer a dynamic way to enhance SaaS link building efforts. Specifically, platforms like YouTube, Instagram, or LinkedIn as they allow saas companies to publish video content.
Simply put, this provides an ideal space to explain your products and their applications in a user-friendly manner. Videos, tutorials, or product walkthroughs can easily engage viewers, driving them to explore your website for more details.
This eventually increases your brand's visibility, which can lead to more backlink opportunities from various other sites.
Influencer Marketing
Another effective SaaS link-building strategy is influencer marketing. It involves identifying and connecting with prominent individuals within your industry who have a notable online following or authoritative platforms.
These collaborations assist SaaS companies in earning valuable user-generated links, increasing their brand exposure on search engines, and tapping into a new customer base. That's not all! It enhances brand credibility, which means the website will get organic traffic, significantly contributing to link juice and overall digital marketing efforts.
Creating and Promoting High-Quality Content
The cornerstone of every successful saas link-building requires you to create high-quality content. But what does this mean? Well, the target audience nowadays (regardless of industry) is exposed to numerous types of content that serve their intent. That's why saas businesses need to focus on offering multiple types of "niche-relevant" content to reach a wider audience and build relationships with them. These include:
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Blog Content: Regularly publish relevant, informative blog posts that answer your audience's queries. Here, you can include industry news, how-to guides, and saas product updates. However, one thing you must pay attention to when writing a blog post is the use of a target keyword or anchor text. It should not be stuffed or overused. Otherwise, building links can become challenging. Fortunately, you can outsource link building agency to attain this goal.
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User-Generated Content: This includes encouraging users to provide reviews and testimonials on your SaaS website or search engines. It primarily serves two benefits: your organic traffic increases, and brand recognition elevates. For this purpose, users can also participate in community discussions to provide unique and authentic information about the brand.
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Webinars, Tutorials, and Infographics: These visual and interactive forms of content can simplify complex information and attract backlinks. In fact, search engines nowadays also prioritize providing relevant and clear information to users. Tutorials and infographics fulfill this requirement effortlessly and attract potential users to the website. Not to forget, you can even publish your infographics to other websites and get sponsored links.
Active Participation in Q&A Sites and Forums
Last but not least, active participation in Q&A sites and forums is an effective SaaS link-building technique. This method involves engaging in meaningful discussions on platforms like Quora, Reddit, or industry-specific forums.
By answering queries and offering expert insights, you can establish your authority among other saas companies. The idea is to provide value to the conversation and, when relevant, share a link to your SaaS product or resources for more information. This strategy not only positions your brand as a credible source of information but also helps generate high-quality backlinks, thus boosting your SEO efforts.
